A cheeky breakfast with JimJams chocolate spread

We have a saying in our house where every once in a while, on birthdays or Christmas or the occasional weekend, we have a “cheeky breakfast!”. A cheeky breakfast can be anything from Coco Pops to freshly cooked pancakes, but the common theme in a cheeky breakfast is sugar, way too much sugar!

My children all have a sweet tooth, they take after me in that respect, and yet when it comes to sugar, and particularly chocolate, their absolute favourite sugary treat, I try to limit it due to worries about their teeth, their health and the inevitable sugar rush that comes with it!

Last pancake day I caved and bought the children a jar of chocolate spread, foolishly assuming that they would have one delicious pancake, hide the jar away in the cupboard and all would be forgotten. How wrong I was! For the last few months I have listened, on repeat, to Eva pleading with me to let her have just one cheeky breakfast involving chocolate spread. But with the equivalent of fifty seven sugar cubes per 400g jar there is no breakfast cheeky enough for that in our house, and the chocolate spread has been cast out with the rubbish!

So you can imagine our delight, when we were introduced to JimJams, a range of spreads which taste amazing but have a fraction of the sugar. With the chocolate spread having 83% less sugar than leading brands, we were keen to give it a try!

The JimJams chocolate spreads are available in hazelnut and milk chocolate varieties, are gluten free (thank you JimJams!), diabetic friendly and have won Great Taste Awards. They have also been approved by The British Dental Health Foundation as being kinder to teeth.

I was worried that without all of that sugar the spread would lack sweetness and flavour and yet as soon as we opened the jar we were hit by the most amazing chocolatey smell. JimJams uses Maltitol to sweeten their spreads, a natural source with half the sugar and kinder on teeth.

The spread has a great consistency, spreading really well which meant that at five, Eva was easily able to do it herself. I love encouraging her to become more independent with her breakfast each morning, and she loved that without my watchful eye she was able to sneak an extra thick layer of chocolate spread on her croissant!

And the official verdict from Eva? If the speed of her shovelling it into her mouth with a huge grin on her face wasn’t enough, she said it was the best chocolate spread she has ever had! For the purpose of the review I stepped in to give it a try (well I do like to be thorough), and let me tell you it was chocolatey, sweet and utterly delicious!! And when it comes to a cheeky breakfast this spread will be at the top of our list!!



I am a member of the Mumsnet Bloggers Panel, a group of parent bloggers who have volunteered to review products, services, events and brands for Mumsnet. I have not paid for the product or to attend an event. I have editorial control and retain full editorial integrity. (I have received a voucher in return for writing this post)



  1. June 22, 2017 / 9:38 am

    Oh my, JimJams looks like something T would also love. I don’t have a sweet tooth, but my daughter does, just like my husband. Both of them will certainly have a “cheeky” breakfast if my back is turned 😉

    • Laura Dove
      June 22, 2017 / 9:46 am

      Haha me too! I have the sweetest tooth but I feel far less guilty having something that is lower in sugar like this! xx

  2. Jen
    June 22, 2017 / 11:21 am

    We rarely have chocolate spread in this house, for the exact same reasons. Jim Jams is certainly a much better alternative and I think will be very much appreciated by many parents! Eva certainly looks like she is enjoying it! She’s adorable, chocolate face and all.

    • Laura Dove
      June 22, 2017 / 6:24 pm

      Hehe she loved it…as did I! xx

  3. June 22, 2017 / 11:33 am

    I have to admit I have always steered clear of chocolate spread because of the chocolate content but this sounds like a great option so I’ll definitely keep an eye out for this!

    • Laura Dove
      June 22, 2017 / 6:23 pm

      I know, I had NO IDEA it was so bad for you! This still contains sugar and fat, but the sugar is natural and the saturated far is way lower. I wouldn’t let my children eat this every day but for a cheeky breakfast? Absolutely! xx

  4. June 22, 2017 / 4:36 pm

    This sounds really good! It’s so hard to find something that tastes like a treat but without the sugar! x

    • Laura Dove
      June 22, 2017 / 6:18 pm

      I agree, and this tastes just as good as the regular kind! Amazing! xxx

  5. June 22, 2017 / 4:47 pm

    Yummy, It is the kind of breakfast I like. I think this with wafles would be so good.

    • Laura Dove
      June 22, 2017 / 6:18 pm

      Ooh yes, anything with waffles is a hit with me! xx

  6. Chelsea Elizabeth
    June 22, 2017 / 7:33 pm

    This looks delicious! My nephews would love it. Eva certainly looks like she enjoyed it very much!

    • Laura Dove
      June 23, 2017 / 8:45 am

      Haha she really did!! xx

  7. June 23, 2017 / 3:36 am

    I’ve never heard of JimJims but I love that it’s a healthy alternative. Do you guys ever put it on Eggos?! My boyfriend and I always do nutella on eggos for breakfast but if I see JimJims I’ll definitely pick it up!

    • Laura Dove
      June 23, 2017 / 8:43 am

      I have no idea what Eggos are, I thought you meant eggs and the thought turns my stomach! haha! xx

  8. Ali Rost
    June 23, 2017 / 6:28 am

    It’s been forever since I’ve had hazelnut spreads. Mostly because they’re loaded with sugar. I’m so excited to see JimJams! ps: little Eva is adorable .. there’s nothing better than a little chocolate on your nose!

    • Laura Dove
      June 23, 2017 / 8:41 am

      Ahh thank you Ali, she’s such a cutie…even with chocolate round her mouth! xx

  9. June 23, 2017 / 10:09 am

    I’ve never had Jim Jams but am a huge nutella lover, I have a bit of a sweet tooth. Its so dang good. I live in europe now and it’s a traditional breakfast here. Cute photos, I love how it gets on Eva’s nose 🙂

    • Laura Dove
      June 23, 2017 / 10:09 am

      Me too but after reading about how much sugar is in Nutella it freaked me out!! xx

  10. June 23, 2017 / 6:15 pm

    This sounds absolutely delicious. I have a sweet tooth so it sounds like a perfect breakfast for me.

    • Laura Dove
      June 23, 2017 / 6:46 pm

      It’s delicious, especially on warm croissants! xx

  11. June 23, 2017 / 6:44 pm

    As someone who loves chocolate spread, but is trying to be healthy, I might have to invest in a jar! Where can I get it?

    • Laura Dove
      June 23, 2017 / 6:45 pm

      They sell it at Tesco, Morrisons, Sainsburys and Booths! I definitely recommend it! xx

  12. June 23, 2017 / 7:01 pm

    That looks like heaven, I’m such a child when it comes to chocolate spread, expecially on warm pancakes xxx

    • Laura Dove
      June 25, 2017 / 3:44 pm

      Oh yes, warm pancakes and chocolate spread is the BEST! xx

  13. June 23, 2017 / 8:30 pm

    I must admit I love a chocolate spread. Will definitely try this as it sounds delicious and great with the lower amount of sugar. xx

    • Laura Dove
      June 25, 2017 / 3:43 pm

      It’s lovely Nadia, I’m sure you will love it! xx

  14. June 23, 2017 / 9:06 pm

    I definitely need this in my life!!! I consume WAY too much chocolate spread (think we’re averaging a tub a week!) so my sugar levels are definitely through the roof. This sounds perfect. Can you buy it from normal supermarkets?

    • Laura Dove
      June 25, 2017 / 3:41 pm

      Yes lovely, they sell it at Tesco, morrisons, sainsburys and also Booths. It tastes so chocolatey, you’d never think it was reduced sugar! xx

  15. June 24, 2017 / 7:34 am

    Mine love their chocolate spread and it has almost run out so will look out for this next time I go shopping

    • Laura Dove
      June 25, 2017 / 3:36 pm

      It’s lovely Kara, I doubt they would notice the difference! xx

  16. June 24, 2017 / 7:56 am

    We rarely have chocolate spread in the house because of the sugar content but my daughter does love it so I may have to invest in a jar of this for her!

    • Laura Dove
      June 25, 2017 / 3:36 pm

      It’s delicious – I’m sure you will both love it! xx

  17. June 24, 2017 / 2:17 pm

    With 83% less sugar jimjams is a product I must try myself. I will look out for this next supermarket shop and check the sugar content with Nutella which is what we get quite often. Thanks for that.

    • Laura Dove
      June 25, 2017 / 3:32 pm

      I really recommend it Melanie, I cant taste the difference! xx

  18. June 24, 2017 / 7:42 pm

    We love chocolate spread so great to hear they now have a lower sugar version in the shops, will definitely look out for it 🙂

    • Laura Dove
      June 25, 2017 / 3:28 pm

      It’s delicious! I definitely recommend it! xx

  19. June 24, 2017 / 7:51 pm

    I have deep concerns about the other nut chocolate brand. I’ve read worrisome things about it and that’s before I knew about the 57 sugarcubes! And yet the kids love it. I’ll definitely check this out as a much better alternative. Thanks!

    • Laura Dove
      June 25, 2017 / 3:28 pm

      I totally agree Grant, when I read about what it contained we threw it straight in the bin. Obviously even this one isn’t something I would feed my children every day, we all have to make healthy choices, but as a treat I certainly don’t worry about letting them have this! xx

  20. June 24, 2017 / 9:39 pm

    83% less sugar!! Will defo have to get this in our house. My daughter loves chocolate spread x

    • Laura Dove
      June 25, 2017 / 3:26 pm

      It’s fab Kerry and I honestly don’t think you can taste the difference! xx

  21. Kean Raph
    June 25, 2017 / 9:11 am

    This is really sounds good and this is my kind of sweet and perfect for our Breakfast, Glad that you share this

    • Laura Dove
      June 25, 2017 / 3:22 pm

      It’s delicious and the reduced sugar means that we can enjoy it more often! xx

  22. June 25, 2017 / 1:02 pm

    I love a good choocie spread, especially one where it is 83% less sugar.

    • Laura Dove
      June 25, 2017 / 3:18 pm

      This one is delicious!! xx

  23. June 26, 2017 / 12:58 am

    It sounds like an awesome choice for chocolate spread even for adults who have a sweet tooth! I love that it has 83% less sugar! You won’t see that anywhere else!

    • Laura Dove
      June 28, 2017 / 7:08 pm

      Definitely not! And it is still delicious, and very sweet! I love that !x

  24. June 26, 2017 / 6:56 pm

    My aunty has diabetes so this would be great for her. Besides you can’t go wrong with some cheeky choccy spread right? x

    • Laura Dove
      June 28, 2017 / 6:58 pm

      Oh this one is marketed as diabetic friendly so it would be perfect Ana! xx

  25. Joanna
    July 5, 2017 / 2:45 pm

    83% less sugar is really something! I was reading recently how a very popular brand of chocolate spreads has more than half of the jar just sugar. It was insane!

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