How to Use Video in Blog Posts to Increase Engagement

What if we tell you that websites containing videos are 53 times more likely to appear on the first page of Google search results. Interesting, right? That is the influence of video that prevails in the market among the audience.

Nowadays, people are more inclined towards watching videos. It’s high time to integrate videos into your content marketing strategy.

Creating videos should not be a cumbersome process. Users can always use reputable free video editing tools to make their videos effortlessly. You can make an impact on the audience by creating videos from photos with the addition of music, templates, transitions, etc. 

In this article, we will see how videos are transforming digital marketing for marketers. We will look at some of the best ways to increase engagements in blog posts that can leverage your content marketing strategy.   

Why use videos in blog posts to increase engagement in blog posts?

Videos are a great way of connecting with the audience. They serve as a great opportunity for the marketers to connect with the audience and increase their chance of converting visitors into loyal customers. Look at some of the statistics and facts that prove that –

• Videos increase the engagement time span of the audience on a blog post. 83% of marketers believe that the average time spent on their website is increased with the videos.
• Blogs with embedded videos rank higher in SERPs than blogs without videos which in turn increases the credibility of a blog.
• According to a survey, 66% of people prefer to watch a short product video rather than reading the whole blog.
• 70% of businesses claim that videos help in increasing their brand awareness.
• 90% of people say product videos facilitate their buying decision. They become clearer whether they want to buy a product or not.
• Gen Z and millennials are consuming more digital content and video content is an integral part of their consumption.

4 ways to use videos in blog posts to increase engagement

1. Create how-to videos and tutorials

‘How-to videos’ are one of the best ways of introducing your brand to your target audience. That is why how-to guides are among the most popular videos on youtube. In fact, 30% of people search youtube for how-to videos.

As we have mentioned, 66% of people prefer to watch product videos instead of reading blogs, showcasing your product or service in the video. Guide them on how to use your product/service for the maximum benefit in tutorials.

If you are looking to sell your products and services, you absolutely need a video content strategy. Some people prefer visual learning over reading long-form text. That is where explainer videos, tutorials come into the picture. Creating explainer videos with voice overs showcasing brands, products or services is a great way to enhance your conversion rates. Show off a step- by step guide, features, and uses of your product. Demonstrate exactly how they can use your product/service to simplify their problem. Use amazing online video editing software or hire a video editing service to help create the best videos for your content. Explore the templates, tools, add voice overs and you are ready to create an impact. You can also use Magic Hour AI face swap to create personalized demos or present your product with different on-screen looks without needing additional shoots. Simple!

For those who are not accustomed to your brand and not on the stage of purchase yet, these videos will simplify your work.

Benefits of making these videos:

• Content will be retained longer by the audience
• Conveys your message faster
• Motivate People to take action

2. Brand Promotion

Promote your brand through an ‘about us’ video. Use a combination of text and video on the about us page for both visual learners and text readers.

The About page is the most visited page after the landing home page, so make sure you are working hard to attract your customers.

A short, clear, crisp video about your company’s story is what people look into your website. Tell them your mission, vision, what makes your company unique, how long you have been in the business, your values, beliefs.

It is important to get a clear glimpse of your company and will facilitate the process of interacting with them. If it resonates with the customers, they will make a purchase decision.

Giving a face to your brand ensures credibility and inspires trust in your company. Introduce yourself in a way that will intrigue them to know about your company. You can also, in some cases, use photos to boost your brand’s promotion. There are a plethora of awesome photo printing ideas floating around on the internet. 

3. Blog summaries

Videos can do what text cannot, so why not include a blog summary in the video?

 Long-form blogs are great for detailed information. But there can be a scenario that the visitor just wants the gist of the blog. Reading the whole blog for specific information might not interest the visitor and he is more likely to skip the website.

And surely you don’t want a potential customer to visit your website and leave in vain. Here comes the opportunity to incorporate video summaries.

Make a video including the main points of the blog post. Make sure you include every point in the video that the customer should be aware of. You can also use your youtube video that explains your blog post in short.

It will satisfy two of your purposes. One, they will get to know the main details they wanted to know. Two, if they are interested, they will read your blog post for in-depth information.

And this will help increase the time spent on your website and hence boost engagement.

4. Product reviews and Client testimonials

According to Google, 50000 years of youtube product review videos have been watched in the past few years.

Product review videos are one of the popular videos people want to watch to know about a company’s products. People like to read reviews and watch product videos before making any buying decision.

This is again where the opportunity of product review videos comes into the picture.

Include videos that clearly state the benefits, features, and why you should buy the product.

Also, client testimonials play a vital role in the purchase decision. Strong client testimonials persuade the audience to consider your product and might also purchase them.

You can also invite product review videos from customers who have purchased your product and place them in your review section.

Conclusion

We saw how video marketing is topping the race in content creation and how businesses and marketers are keen to involve it in their marketing strategy. You want to attract more customers and engage with your brand, right! so create content that resonates with them whether you are making text-based videos or fancy-looking videos. Follow the mentioned ways to increase engagement in your blog post.