Aviva Free Parent Life Cover
I am delighted Aviva are sponsoring this promotion of their Free Parent Life Cover, something that, as a Mum of four is hugely important to me.
I’ll be honest, that hasn’t always been the case. Until very recently neither myself nor Gaz had life insurance and for no good reason other than we had just never got round to it. I remember when we took out our mortgage and the bank mentioned life insurance, and how we had both agreed we would get it sorted that same day, and yet with four children at home we were so easily distracted and before long an entire year had passed before the subject cropped up again. It was actually only when a mutual friend of ours had sadly passed away, just thirty-four years old and leaving behind two young children and a pregnant wife, that we had been reminded of our promise to sort life insurance.
I can remember tucking the children up in bed that night, kissing their sleeping little heads, and wondering what would happen should myself or Gaz no longer be here to take care of them. And, as tears pricked at my eyes, at that moment I knew why I hadn’t sorted life insurance sooner – I was scared.

Taking out life insurance forces us to consider the possibility of dying and, even worse, leaving our children, and that’s not a thought that most of us want to allow to enter our heads. The truth is that death is the only certainty in life and, whether it’s sooner or later, knowing that when we die our families have some cover in place to reduce financial stress, it’s not only sensible to have life insurance in place, it’s actually a comfort too.
Even better, Aviva is now giving away free life insurance to new parents offering £15,000 as a first step towards getting yourselves and your families protected. With both parents able to apply for £15,000 of cover per child under the age of 4, that gives a combined £30,000 which is a great starting point for a family and would help and give some support to your family.
It takes just a few minutes to apply and this can be done via mobile, tablet or desktop, and cover will start as soon as you’ve completed the short application process. No payment is necessary, there are no strings attached, they won’t request bank account or credit card details, and the cover lasts for 12 months and will not renew but, should you die within the policy term, a lump sum will be paid out. You can sign up for your free cover here.
I think this is such a good idea by Aviva to give new parents 12 months cover whilst they assess their life insurance needs and work out what level of coverage is best for themselves and their families. Having children is hard enough and, when you’re sleep deprived and knee deep in nappies, having Aviva offer a helping hand is exactly what you need!
#avivafreeparent #ad


I have been thinking a lot about insurance lately, but I just wish this one was available in the US. However, I am still going to dive deeper into the subject, and hope to find something equivalent available here.
Blessings!
So true. No parent ever wants to think about insuring their babies. But its a real necessity because burials have gotten so expensive. And like all other insurances you purchase it is better done, put on auto pay, filed away and forgotten about– until needed.
Oh my you are so right! It’s something we don’t want to think about but so important! Thank you for bringing it to our attention x
I was just thinking about getting life insurance the other day. I have a toddler and another child on the way and it scares me to death to think of them without me or their papa! Plus without life insurance they’d be up the creek without a paddle per say. Thank you for writing a post like this, and explaining how this insurance company works as well.
Very helpful information. Thank you. Many people don’t think about these types of things because it seems “morbid” — but it’s necessary and can save loved ones from unneeded headache when they’re already mourning the loss of their family member, especially a child.
it is so necessary though as you mention something we don’t want to do or think about but have to… thank you
It is very scary to think about leaving my toddler so soon but these days it is a real possibility. Life insurance is super important for her and whomever her future care giver would be.
This needs to be known by people. Thanks for sharing
What a great idea – life insurance is so important to have
Aviva is really good. Moreover I feel great that they are using influencers because people should know about their benefits. Great work hun.
Aviva is doing such an amazing job giving free parent cover to new parents especially those who are unsure about what life insurance cover they need
Yea, life insurance is really important for your children. Like someone mentioned above, funerals are stupidly expensive, especially here in the States. $15,000 is barely enough to cover it :(. I like that Aviva gives you a stop-gap coverage essentially while you assess your options.
This is a important topic that is necessary for life and should not be ingnored. Thanks for sharing.
Yes .not many people think of life insurance…it’s only when a tragedy occurs people realise the worth if an insurance..
Very useful article..
My husband and I have some coverage, too. Whatever is offered in our country. It’s not much but at least we have something to leave our kids in the future 😀
I don’t think anyone WANTS to think about life insurance and the implications, but it’s so important! Thanks for sharing such a great resource.
After splitting with my hubby last year this is one thing I knew I needed to sort.
That is a cool policy! My husband and I got life insurance before we got married so we didn’t have the same thought process about being afraid. We are a little scared now since the kids are here but then, getting those policies was just something we had to do to be prepared. Life insurance is important so I am glad this helps people get an opportunity to sort that out!
One thing most parents do to show their love to their kids is to get them a life insurance cover too. Such usually come in so handy when they can’t provide for emergencies especially. And that picture is so beautiful!
This is a great promotion for life insurance! I have 4 kids and have learned how important insurances are for our family.
Life insurance is a must for parents or any one who have dependents on them. Its a great thing that Aviva is offering a free cover to parents and what’s even better is you sharing about it and educating about the importance of this risk coverage!
that’s great that Aviva is providing that! I will have to look into life insurance and creating a Will soon… I’ll make that my ‘before the end of the year goal’. thanks for the heads up ; )
This is such an important topic that many people don’t seem to think about. I recently bagan thinking about it more once my son was born, which is when most people begin to think about these things. I’ll definitely look into this some more with this company as well. Thanks for sharing!
God forbid anything ever happen to a parent when a child is young, but a lot of people don’t get life insurance because they’re young. I wonder if this is available to young parents in the USA as well!
It’s really essential to get insurance. I don’t have kids yet but I have two insurances, and I made my parents as my dependents. We are not certain about the future but we have to make sure that our family member will be in a good condition just in case anything bad happens.
yup insurance is a must in the family. Its very important!
Such a great reminder! Life insurance is really important to have especially when you have a family!
This is a very insightful post. I think that life insurance is something everyone should consider. Unfortunately, this product is not available where I live.
That’s a informative post I know many of us do not think or talk about getting life insurance which is must I guess.