3 Eye-catching small business packaging using stickers

Purchase decisions are made quickly. The Institute of Marketing Science found that, at most, a purchase takes about twenty seconds. How can we decide so quickly? Because we have our favourite brands we trust. 

But how can you compete with that as a new business? You invested a lot of time into perfecting your product, making sure it meets the highest standards and delivers every single time. Is there a way you can communicate all that in twenty seconds? 

There is. Use your product’s packaging to embody all of the benefits your brand has to offer. Make sure your product is seen. In this article, we are going to show you some great examples of how to go about this. 

The below businesses have one thing in common: they use custom stickers to brand their products. With custom stickers, you are in full control and can modify any element, from design to material, size, and shape, to create the best look for your product. 

It can be as easy as finding your sticker printing company of choice and placing your first order. And if you are still looking for inspiration or cannot really imagine what stickers could do for your product, read on. 

1. Posh Cock Liquor 

Premium, potent and playful. With a gold sticker, Posh Cock achieved exactly that. We love this example because it shows how a seemingly simple printed vinyl sticker can come to embody everything a brand stands for. 

Posh Cock used an effect material. Such materials have a vinyl base, but they come with different looks, like gold, silver, glitter, holographic or fluorescent. Instead of having to mix colours to create such an effect, it is already part of the material itself. 

As you can see in the below image, you can work with the material. Only certain parts of the stickers are gold, drawing the consumer’s attention towards the product. In this case, the gold even mimics the colour of the liquid and harmonizes beautifully with the glass bottle. 

2. Wipe Beauty Supplies

Wipe Beauty showcases how stickers can become your go-to branding solution. Their transparent round stickers not only symbolise their minimal, yet effective formulas, but they also create a modern, sleek look. 

You can see in the left-hand corner that Wipe Beauty orders their stickers on sheets. This is a great option if you want to brand your products and have lots of stickers to apply. Sheets give your stickers extra support, which means that you can apply them faster than individually cut units. 

This logo sticker is not only used on their product’s packaging but also on their product itself. This reinforces the brand image and logo and ensures that consumers become familiar with the brand, even if they are first-time buyers. 

3. Bogel Candle Company

The detail in this sticker is absolutely stunning. Bogel Candle takes you right to the forest with the “Spring Valley” scent. In this example, the sticker was not simply used to add a logo to the product but to tell a story.

Part of this story is the material this sticker is made out of. Its natural matte finish and thick texture give add a premium feel to this candle. On top of that, the used material is completely biodegradable.

There are several UK-based sticker printers that offer great custom stickers that are made from sustainable materials. The design above was printed on biodegradable paper that comes with a white base, which allows for this amazing colour gradient. 

Are you ready to create similarly eye-catching packaging solutions with custom stickers? Then let us know in the comments. We cannot wait to see what you will be creating next.