A Taste of Summer with the Kinder Ice Cream Memory Box

When I think back to the Summers of my childhood, a thousand different memories come flooding back. I can distinctly remember the heat of the sun on my face as I built sandcastles on golden beaches, the smell of sausages sizzling on the BBQ, the sound of Seagulls over head as I paddled in ice cold seas, and the feeling of happiness as I sat eating an ice cream, safely cocooned between my parents, relishing in every last mouthful and every last moment of Summer.

And it’s funny because the older I get the less I remember those memories of extravagant Christmas presents, or lavish birthday parties. The less I remember the exact locations of those holidays which must have cost my parents an absolute fortune, the fancy hotels and the sea view apartments, and the more I remember the moments, and the feelings, of those Summer days when I didn’t have a care in the world, back when being a “grown up” felt like forever away, and the biggest decision I had to make that day was which ice cream flavour to choose or which swimming costume to wear. And sitting here now, thinking about those memories, all warm and fuzzy and thankful for a childhood which gave me so many wonderful moments, I know that as a parent, I will do just about anything to give my children the same.

When we were chosen as ambassadors for Kinder Ice Cream, new to the UK this year, it was even more appealing for me to know that Kinder Ice Cream share all of those values, and promote all of those memories, with their products having a real feeling of nostalgia and bringing that care free feeling of days gone by to life. And it’s safe to say we were over the moon to be a part of it.

To celebrate the launch of their new ice cream range, Kinder Ice Cream created two Memory Boxes, one on London’s South Bank, and the other at Paradise Place, Liverpool, for members of the public to visit and experience a sensory journey to transport them away from the rat race of every day life to a place of childhood memories through touch, smell and sight. We were so excited to be invited along to the Liverpool location where, not only did we get to visit the Memory Box but, we got to try the ice cream too!

And so last Friday, on the most miserable, cold, wet, and windy day, Gaz and I headed down to Liverpool to see the Memory Box and if ever there was a time we needed a taste of Summer, it was right there and then. The Memory Boxes consisted of three areas – sight, touch, and smell.

On one side of the box you could touch it to experience ice cold temperatures which instantly transported me back to those Summer days and that first lick of ice cream, that first toe dipped into the sea, the blast of ice cold water from an over zealous water fight, the feeling of surprise at dive bombing into the swimming pool.

On the other side you could lift the door to smell the most delicious scent of chocolate, taking me back to the sweet taste of ice cream on the promenade, the smell of chocolate as my Mum opened a box of ice creams from the freezer, the feeling of sticky hands from melted cornets, my Mum dabbing away at my T-shirt every two minutes as chocolate dribbled down my chin.

And on the third side, if you looked through two openings in the box, you could see a montage of images depicting all of those lovely moments of Summer and, of course, a whole world of ice cream to explore! I was even able to spot my girls eating ice cream in Jersey last year and, despite the fact my hands were so cold I could barely feel them, or that raindrops trickled down my nose, I was able to remember that exact moment we had shared together, the memory of that ice cream, of the sun on our faces, of how happy we had been in the midst of Summer, when all of our worries felt a whole world away.

Of course, once we had explored the Memory Box and counted down until 12pm, it was only right that we got to try the ice cream too! Kinder Ice Cream have launched three new products aimed at families – Kinder Ice Cream Sandwich, Kinder Ice Cream Stick and the Kinder Joy Ice Cream.

I was keen to try the Kinder Ice Cream Stick which at just 62Kcal per serving is perfectly sized for little hands and consists of a milk ice cream stick, half covered with the same milk chocolate used by Kinder.

Obviously I am taking my ambassador role very seriously and for that reason, it was important that I tried the ice cream twice (ahem), and I have to say it was just as delicious as I had hoped it would be!

Alongside the Kinder Ice Cream Stick is the Kinder Ice Cream Sandwich consisting of two 5-cereals biscuits with milk ice cream and just 92 Kcal per serving. The winning combination of the smooth ice cream and the satisfying crunch of the biscuit makes for a delicious treat and I know my children are going to really enjoy these.

And lastly, the one I know the kids will go crazy for – the Kinder Joy Ice Cream. In true Kinder style this is a unique egg-shaped treat which contains two delicious milky and cocoa ice creams as well as a surprise toy. I absolutely love the sound of this one and, although we didn’t try this at the launch, I just know it will be a firm favourite this Summer.

I have to say I am so impressed with the new Kinder Ice Cream range and I love how the products appeal to children whilst taking into account nutritional values and low calorie options. It was such an honour to be a part of the launch, to explore the Memory Box and revisit our childhood Summers, and I am so excited for the months ahead where we will be sharing more of this with you all and the official verdict from my children!

Although the Kinder Ice Cream launch has now ended, you can still get in on the action by purchasing Kinder Ice Cream in your supermarket, available now. During a rather wet and miserable March, they are a much needed reminder that sunny days are just around the corner and if Kinder Ice Cream tastes this good in the cold and rain, imagine how good they’ll taste in the sunshine?

** We are working with Unilever as Kinder Ice Cream ambassadors this year and have been compensated for our role. All words and opinions are my own unless otherwise stated ** 

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76 Comments

  1. March 14, 2019 / 10:46 am

    I’ve never tried Kinder Ice Cream, it sounds like a great way to celebrate Summer when it arrives!

    • Laura Dove
      Author
      March 18, 2019 / 6:09 pm

      It’s really lovely and definitely one for the freezer! xx

  2. March 14, 2019 / 11:33 am

    I love Kinder Ice Cream, and the memory box looks like it’s so much fun!

    • Laura Dove
      Author
      March 18, 2019 / 6:09 pm

      It’s delicious isn’t it? The memory box was such a good idea! xx

  3. March 14, 2019 / 11:43 am

    This looks like so much fun! I lovelovelove ice cream, especially in the summer! I’ll totally have to give these products a try.

    • Laura Dove
      Author
      March 18, 2019 / 6:10 pm

      Me too, although whatever the weather, there is alway time for ice cream! xx

  4. March 14, 2019 / 12:01 pm

    Ooo, look forward to trying these ice-creams. I’m from Cornwall, so lots of memories of summers with ice-creams on the beach for me.

    • Laura Dove
      Author
      March 18, 2019 / 6:13 pm

      Oh I bet! We LOVE Cornwall, the ice cream down there is always lovely! xx

  5. March 14, 2019 / 2:36 pm

    This looks like fun. I enjoy anything that has chocolate in it. 🙂

    • Laura Dove
      Author
      March 18, 2019 / 6:14 pm

      Oh me too, and Kinder chocolate is SOOO good! xx

  6. March 14, 2019 / 4:32 pm

    I saw the IG stories and I am impressed by Kinder, excited to buy some from my local store. I am excited about summer too.

    • Laura Dove
      Author
      March 18, 2019 / 6:14 pm

      They put so much thought into this, I think it’s just what we need for the Summer! xx

  7. March 14, 2019 / 4:48 pm

    My daughter absolutely loves Kinder so I know she is already dreaming about having a Kinder ice cream. I love the interaction – with the weather as it is we are certainly dreaming of having that first lick of ice cream in warm weather! x

    • Laura Dove
      Author
      March 18, 2019 / 6:22 pm

      Oh my kids too! They tried them last week and they LOVED them! xx

  8. March 14, 2019 / 4:53 pm

    What a fun role. Congrats on getting it. The ice cream looks very yummy. I will try it.

    • Laura Dove
      Author
      March 18, 2019 / 6:22 pm

      Thank you, best job ever I think, haha! xx

  9. March 14, 2019 / 5:12 pm

    Kinder ice cream sounds amazing! I can’t wait to try it! The memory boxes sound so fun too!

  10. March 14, 2019 / 7:07 pm

    Super love this activation. Amazing!!! And the kinder icecream is the best, love it.

  11. March 14, 2019 / 8:33 pm

    Oh yes please. I just love Kinder stuff. I’ve never tried Kinder ice cream before. I’m sure I’d be a fan.

  12. March 14, 2019 / 9:25 pm

    Wow 62 calories for the stick is so good! I absolutely love kinder so I’m keen to find these and try them for myself x

  13. March 14, 2019 / 9:33 pm

    It’s funny what you remember as a child, I definitely remember the ordinary lovely things, than the big moments! I can’t wait to try these, especially the sandwich one x

  14. March 14, 2019 / 9:36 pm

    It sounds like Kinder are launching their new ice cream with a bang! I really want to try them myself now after seeing them all over social media as well!

  15. March 15, 2019 / 3:34 am

    This looks like fun! I totally want to try Kinder ice cream. I have been seeing a lot about it and it looks really yummy!

  16. March 15, 2019 / 5:34 am

    My kids love the Kinder eggs, and we have yet to see the ice cream available in our grocery stores. The concept of the memory box was amazing. I’m sure everyone would have loved it!

  17. March 15, 2019 / 7:46 am

    I have never tried Kinder ice cream sounds delicious! Now we are only waiting for the summer!!!

  18. March 15, 2019 / 9:24 am

    I absolutely love Kinder chocolate, it smells and tastes so good. I can only imagine how wonderful the ice cream is…..

  19. March 15, 2019 / 9:36 am

    I can’t eat dairy but hopefully one day Kinder will make up and cater to the non dairy market. I used to love their products!

  20. March 15, 2019 / 9:39 am

    What a lovely way to bring back memories of childhood summer holidays. And those Kinder icecreams sound and look yummy. Plus, I love the fact that there are low calorie options and they sound perfect for little ones. Hugs Lucy xxxx

  21. Sundeep
    March 15, 2019 / 11:05 am

    I never tried but I heard a lot about Kinder Ice Cream. This ice cream is not available in our country. But I will love to try this ice cream for sure.

  22. leah
    March 15, 2019 / 2:32 pm

    oh my goodness yes! my kiddos would love this! we would go all the time haha

  23. Jaime Nicole
    March 15, 2019 / 2:54 pm

    What a cool way to bring back childhood memories! I know I LOVE ice cream bars in the summer and my kids still love to chase down the ice cream man!

  24. March 15, 2019 / 3:46 pm

    I love the idea of the memory box. Also would love to try the kinder ice cream sandwich.

  25. March 15, 2019 / 4:02 pm

    How fun is that?! I would love to see something like this in the US. So much better than creepy ice cream trucks!

  26. March 15, 2019 / 4:11 pm

    I love Kinder chocolate! I didn’t know they had ice cream! I wonder if it’s available in the states. Looks delicious!

  27. March 15, 2019 / 5:07 pm

    You and your children are very lucky to be ambassadors for ice cream. I am sure their friends must be jealous. I remember loving ice cream sandwiches and will look out for them.

  28. Melanie williams
    March 15, 2019 / 5:26 pm

    Shame about the weather, but looks like you are still enjoying your kinder ice cream lolly. I remember the Kinder eggs from when I was younger xx

  29. Monidipa Dutta
    March 15, 2019 / 6:17 pm

    I have tried kinder chocolate but not kinder icecream. Today evening I’ll try it out.

  30. March 15, 2019 / 6:20 pm

    I don’t think I ever had kinder ice cream but i have had kinder and OMG i love it s much! such an amazing street display!

  31. March 15, 2019 / 7:12 pm

    I’ve never had Kinder ice cream or any of their other products, but their chocolate eggs or whatever they are have been everywhere, tempting me at the checkout lines. I might have to give in!

  32. March 15, 2019 / 9:02 pm

    OHHHH Yum Yum!! These look super tasty and what a creative idea to have this memory box for people, super fun!

  33. March 16, 2019 / 3:36 am

    um, this looks like just too much fun! I love the interaction booth. Fun! But I bet the best part is tasting the treats, yum!

  34. March 16, 2019 / 9:21 am

    They all look delicious. I am loving the look of the Kinder Sandwich, I know it is early but I might have to head to the shop for a Kinder Beuno, I love the chocolate.

  35. March 16, 2019 / 10:31 am

    I have had a look in the supermarket but they are not stocking this yet. Can’t wait though, my kids love Kinder chocolate

  36. Dalene Ekirapa
    March 16, 2019 / 1:48 pm

    Who never appreciates some good ice cream? Kinder just did it again! I absolutely love the Kinder joysticks and I can’t wait to get some kinder ice cream in chocolate especially!

  37. Annemarie LeBlanc
    March 16, 2019 / 1:59 pm

    My grandson a.k.a. the official ice cream monster of the family will love this Kinder Ice Cream. I will look for them at the store this weekend and stock up on them.

  38. March 16, 2019 / 2:11 pm

    I adore such devices, but unfortunately have never seen them in Russia… It seems that tasting a good ice cream sometimes requires a trip to another country ))

  39. Kristine Nicole Alessandra
    March 16, 2019 / 3:32 pm

    Kinder chocolates are always a welcome treat for the kids. So much more with their ice cream! We all love the Kinder Ice Cream Sandwich. It is so yummy!

  40. March 16, 2019 / 4:44 pm

    Ooo yum! They look the perfect size for little hands and at 62Kcal – even better!

  41. March 16, 2019 / 7:25 pm

    Mmmmm I’m rather partial to a Kinder bar so these are right up my street 😊

  42. March 16, 2019 / 9:43 pm

    I was reading this and my 6 year old behind me, saw the kinder icecream picture and he instantly want it.
    And I am drooling for that Kinder Ice Cream Sandwich. Gonna grab it ASAP.

  43. March 16, 2019 / 11:27 pm

    What a lovely thing to experience! It’s amazing how smells can take you back to particular memories so intensly. I’ll have to try one of these! x

  44. March 17, 2019 / 7:43 am

    That looks pretty cool out there. Wish we had something like this out here. It would be an amazing treat for sure.

  45. Hannah Marie
    March 17, 2019 / 9:21 am

    This is one of the most creative brands that I know. It seems that they are not running out of ideas. The ice cream looks yummy, I need to taste it!

  46. Helen Neale
    March 17, 2019 / 9:38 am

    That was an awesome idea. Every kids would be so happy with this, especially my girsl. They love Kinder ice cream so much!

  47. March 17, 2019 / 6:23 pm

    Wow! I did not they have ice cream. My kids are huge fans of kinder joy and I know they’ll love this. Hope to find one locally especially the sandwich.

  48. March 17, 2019 / 8:38 pm

    I have never had Kinder ice cream before. I’m digging the only 62 kcal per stick and 92 kcal per serving on the ice cream sandwich!

  49. March 17, 2019 / 10:46 pm

    Just curious if its not cold enough and you still eat ice cream.. lol

  50. March 18, 2019 / 1:02 am

    I have to try this some day soon it looks super fun. I never heard of this Ice cream but I’m dying to try it now. I can’t wait for summer!

  51. March 18, 2019 / 5:44 am

    Those ice cream images are super craving. This is a nice concept by Kinder taking back people to childhood memories.

  52. March 18, 2019 / 11:30 am

    I never new, kinder has ice creams. Just like chocolates, I am sure-they will be tasty too!

  53. March 18, 2019 / 12:49 pm

    My kids and I love Kinder! However, this Kinder ice cream isn’t available in our country yet, but we’re definitely going to try it out once it hits the market here. 🙂

  54. ohmummymia
    March 18, 2019 / 10:35 pm

    I love Kinder I can’t believe I will be able to eat Kincer ice creams:) that box looks amazing!

  55. Kiwi
    March 19, 2019 / 12:20 am

    Why does the US have these cool Kinder ice cream memory boxes?? I would love to try this but its also cool you are an ambassador!

  56. March 19, 2019 / 2:32 am

    I’ve never tried Kinder Ice Cream before it looks so yummy. We get super hot summer days so these would be the perfect treat to cool off.

  57. March 19, 2019 / 4:19 am

    This looks like such a quirky and fun little thing to stop at on the street. I didn’t even know Kinder made ice cream bars, just chocolate.

  58. March 19, 2019 / 5:32 am

    Yum, kinder is the best! I love that you did this!

  59. Bindu Thomas
    March 19, 2019 / 5:47 am

    It sounds good and the box looks so much fun. I love ice cream and I definitely try this one. Thanks for sharing.

  60. March 19, 2019 / 5:53 am

    I love ice cream. How I wish we have Kinder ice cream box in my country nice photos.

  61. March 19, 2019 / 6:25 am

    We managed to pop along and try one – they are amazing

  62. March 19, 2019 / 2:54 pm

    Our grandsons love Kinder chocolate, so I’m sure they will love the new Kinder ice cream. Looks like you enjoyed yourself, even in the rain 🙂

  63. March 19, 2019 / 9:02 pm

    What a cute activation! I’m a massive kinder fan but had no idea they have ice cream now, will have to try and hunt that down

  64. March 19, 2019 / 11:27 pm

    The Kinder ice cream sandwich is calling my name and I fear that resistance is futile;-).

  65. March 20, 2019 / 1:59 am

    Oh my I am in love with Bueno Bars they, make me so happy whenever I can find one! That would be the one I would want to try. What a cool job, I want to be an ice cream ambassador when I grow up lol!

  66. Megha
    March 20, 2019 / 2:12 am

    The box looks so fun. I would love to taste this ice cream.

  67. March 20, 2019 / 9:51 am

    I need to find this ice-cream and find it TODAY! It looks amazing and I bet it tastes incredible!

  68. March 23, 2019 / 4:43 pm

    Now that is summer, this makes me want to get myself a kinder icecream! Too bad, that one is not yet available from where I am now, tho I get to try some of their chocolates!

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